Cookies And Creme Jax Beach
I reimagined the visual identity of Cookies and Creme, a beloved Jacksonville Beach spot for custom cookie ice cream sandwiches. The previous logo felt outdated and overly cartoonish, which didn’t align well with its family-friendly, community-focused appeal. My approach centered on creating a fresh, inviting logo paired with a vibrant yet approachable color palette that resonates with families and locals alike, reinforcing the welcoming, joyful experience Cookies and Creme brings to the community.
Challenges
To address the challenges of the previous Cookies and Creme logo, I introduced a fun, bright color palette that immediately feels more inviting and family-oriented. I redesigned the logo with a rounded, friendly typeface that conveys warmth and approachability, aligning perfectly with the shop’s community-focused spirit.
I created a custom mascot illustration as part of the logo to further enhance this personal touch. This playful, hand-drawn character reflects the hands-on, homemade quality of their products. This mascot adds a personal and whimsical element, honoring the family-owned nature of the business while giving Cookies and Creme a unique and memorable identity that resonates with its audience.
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Outcome
The rebranding of Cookies and Creme successfully transformed its visual identity into one that feels more modern, approachable, and family-friendly. With its bright colors, rounded typeface, and playful mascot, the new logo resonates with kids and adults, making the brand more memorable and inviting. The mascot has become a favorite among customers, adding a friendly face that symbolizes the shop’s handmade quality and community-oriented values. Overall, the rebrand has revitalized Cookies and Creme’s presence in Jacksonville Beach, aligning its appearance with the joy and warmth it brings to the community.
