Sip & Swirl
The Challenge
I created the concept and branding for Sip and Swirl, a playful, modern cider company focused on fun flavors and vibrant visuals. I designed the logo, packaging, and overall brand identity with a fresh, energetic tone that appeals to a younger audience. The goal was to create a brand that felt approachable, lighthearted, and memorable—something you’d want to bring to a picnic or party. This project allowed me to explore bold typography, color palettes, and illustrations that reflect the swirl of flavor in every sip.
The Challenge
Creating the brand identity for Sip & Swirl, a new hard cider company, posed unique challenges in balancing sophistication with fresh, playful energy. As a hard cider brand, it needed to stand out in a competitive market often dominated by established beer and wine labels, appealing to seasoned cider enthusiasts and newcomers. The visual identity is needed to communicate the premium quality of the product while also capturing a sense of enjoyment and approachability. Additionally, differentiating Sip & Swirl from other craft beverages was essential, requiring a design that felt modern and artisanal, yet distinct from typical rustic cider aesthetics. This challenge demanded a brand that could evoke the artisanal quality of cider-making, while also presenting a fun, refreshing twist on traditional beverage branding.
Solution
 To overcome the branding challenges for Sip & Swirl, I crafted a visual identity that combines both sophistication and a playful twist. I selected a funky, lively typeface to bring a sense of fun and originality, setting Sip & Swirl apart from more traditional, rustic cider brands. The warm color palette, rich in golden and amber hues, evokes the natural tones of cider and creates an inviting, vibrant feel. The logo itself is an organic shape that subtly resembles the sun, hinting at the warmth and brightness of enjoying a crisp, refreshing cider. This unique design approach not only captures the artisanal quality of Sip & Swirl but also establishes a friendly, approachable brand that encourages customers to relax, sip, and swirl in good company.
