Sun Groove Supply Co: Handprinted Clothing Brand

Project Overview

Sun Groove is a sustainable, hand-printed clothing brand I created to challenge fast fashion and celebrate the artistry of printmaking. Each piece is designed and printed by hand, making every item unique. The brand embraces bold, sun-soaked aesthetics inspired by surf culture, vintage design, and the free-spirited energy of beach life. A core mission of Sun Groove is to give back to the environment, which is why a portion of profits is donated to the Surfrider Foundation to support ocean conservation efforts.

Process

The development of Sun Groove involved a deep dive into branding, textile printing techniques, and ethical production methods. My process included:

• Brand Identity & Design: I created a logo and visual system that reflects the brand’s laid-back yet artistic ethos, incorporating hand-drawn elements and earthy color palettes.

• Screenprinting & Production: Each garment is printed using traditional screenprinting methods, ensuring high-quality, long-lasting designs while maintaining an authentic handmade feel.

• Website & E-Commerce: I designed and developed a website to showcase the brand’s mission, product offerings, and sustainability efforts while providing a seamless shopping experience.

• Marketing & Social Media: Through curated photoshoots, engaging storytelling, and grassroots promotion, I built an online presence that resonates with Sun Groove’s eco-conscious, creative audience.